Trail Appliances: Dishwasher Debate

Trail Appliances and creative agency Will have reimagined the appliance retailer’s brand positioning and identity with their latest campaign that puts the spotlight on Trail’s personalized approach to appliances.
When many people think of appliance shopping, they think of sprawling home improvement stores and big box supercenters that sell everything from fridges to the groceries we put inside them. As a result, shopping for appliances can feel like something people have to navigate on their own — it’s confusing and overwhelming. As an appliance specialist, Trail Appliances is uniquely positioned to be the antidote to the typical appliance shopping experience.