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Laithwaites: Wine Tastes Better When It’s From People You Know
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Leading wine retailer, Laithwaites has launched its first campaign created by cain&abelDDB, championing their commitment to winemaking and celebrating the journey to deliver quality wine. The brand-new TV campaign, illustrates the lengths Laithwaites has gone to across the years, to unearth lesser-known producers and deliver great wine to homes across the UK. As a family business for over 50 years, Laithwaites prides itself on building strong relationships with its wine growers, with a number of their own producers actually featuring in the film. The campaign in particular, emphasises Tony Laithwaite’s philosophy that “wine tastes better when it’s from people you know.”
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