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Top 6: May 10th 2023
The world of men’s hygiene has evolved, bringing with it a different approach to grooming. Gone are the days when a shower, teeth brushing, and cologne were enough. Men now … read moreunderstand the importance of self-care, and MANSCAPED is leading the charge with a new product in the category - the Crop Preserver Ball Deodorant. Designed specifically for those sensitive areas, keeping them hydrated and smelling good. To raise awareness of the product, MANSCAPED leaned into the notion of smelling good down there. At its core, MANSCAPED Ball Deodorant helps men attract the right kind of attention. To dramatise that, we turned to man’s best friend – dogs. Our canine companions are famous for sniffing crotches. Working with photographer Emiliano Granado, DDB NY captured humorous scenarios in which men are embarrassingly unaware their balls might be attracting the wrong kind of attention. Each shot was crafted to feel as spontaneous as possible, with a look and feel inspired by the chance encounters and interesting characters of street photography. This is the first partnership between DDB NY and MANSCAPED.
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Chief Marketing Officer Marcelo Kertész
Head of Creative Henry Arlander
Executive Creative Director Charlie Wolff
Executive Producer Keith Cecere
Marketing Ryan Fiore
Marketing Joey Kovac
Agency
Executive Director Alan Perlman
Account Executive Alex Porter
Head of Production Teri Altman
Art Buyer Jane Piampiano
Producer Deirdre O’Sullivan
Digital Producer Omkar Palekar
Business Affairs Manager Susan Watts
Project Manager Georgina MacDonald
Production
Line Producer Larissa Cortes
Casting Larissa Cortes
Executive Producer Adina Birnbaum
Stylist Rebecca Bailey
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