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Historial de la Grande Guerre: Nowadays - 24 HoursThis is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
As global tensions rise, echoing the onset of the Great War, the Historial de la Grande Guerre in Péronne (France) has teamed up with creative agency FRED & FARID Paris to launch a poster campaign aimed at engaging Gen Z. This effort showcases the Historial's student-focused offerings, tapping into the visual and linguistic styles that resonate with today's youth. The campaign features four prints, influenced by the gradient design trend that dominates popular social media platforms like Instagram, TikTok, and Snapchat. The poster taglines artfully connect today's young people with the generation that endured the war a century ago – a sacrificed generation that never had the chance to experience their youth fully. Steering clear of moralizing, these taglines evoke curiosity and encourage young people to delve into this pivotal period in history. The initiative underlines the Historial de la Grande Guerre's ongoing dedication to educating new generations through contemporary, engaging methods while avoiding a somber, anxiety-inducing approach. Through these educational actions, the Historial de la Grande Guerre aims to be a cultural space in tune with future generations. In a world where history sometimes seems to repeat itself, it is more important than ever to pass on the memory of our past to avoid repeating the mistakes made.
Brand supervisor: Hervé François |
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