Ageism affects more than 1.3 million senior adults in Ecuador. The stigma that productivity decreases with age, puts their valuable experience at a disadvantage and causes them to … read morewithdraw from the workforce despite their continued potential to contribute. Banco del Pacífico as a leading financial institution wanted to address social issues, including ageism and unemployment among seniors, and to make a positive impact on the communities they serve.
For this reason, they sought to transform the perception of seniors from a burden to an untapped market and created The Senior Economy. A new economic model that collects the work experience of senior adults for the purpose ot determining its value and selling it as a service to struggling businesses.
Seniors can submit their resumes to the bank's website, and the system will calculate the economic value of their experience. The system then matches seniors with businesses in need of their expertise, providing a service that benefits seniors, businesses, and the country's economy.
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