Obra do Berço: Influencer Canceled

Do you know when the influencer has to post a video apologizing for something bad she did or said? We played around with this to draw attention and attract more donations to Obra do Berço, an almost century-old entity in Rio de Janeiro, Brazil, that takes care of children from zero to four years old. The influencer who agreed to join the campaign and got into character is Anny Meisler (@annybmeisler) a businesswoman who talks about family, children, fashion and decor.