Browse ads: Automotive- Alcoholic beverages- Clothing- Cosmetics- Entertainment- Food- Travel- Telecommunications- More...
Web Film

UN Global Compact: Message From Carl Sagan - BTS


This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Embed Video
In the mid-1980s, when environmental issues weren't considered as relevant as they are today and ESG had yet to exist as a concept, the visionary Carl Sagan, a Harvard professor and the author of more than 20 books, both on science and science fiction, was raising the alarm about the risks of climate change and the role humanity was playing in destroying the planet. Sagan said back then that even a one-degree change to the planet's temperature would be enough to provoke terrible suffering worldwide. And he was right. Forty years on, Sagan's speeches are at the heart of a new film from the UN Global Compact, with creative by AlmapBBDO and Boiler Filmes. Using Sagan's original recordings, the film shows an installation featuring automatons of wild animals, hand-crafted by Argentine artist Pablo Lavezzari and driven by the tape spooling out of an old tape player. The soundtrack to Sagan's words is “When The Land Meets The Sea," a song made out of a single tape loop by Amulets, an artist known as “The Tape Wizard”. The installation was set up at Bolsa de Arte in São Paulo, a gallery which put on an exhibit for guests. The idea is for the piece to be exhibited at galleries abroad in the second half of 2023. The campaign is designed to make people reflect about an issue that was urgent then and is a full-blown emergency today. The idea is to invite companies to commit to the aims and goals of the UN Global Compact, a 2000 initiative that seeks to lead the corporate world in adopting humanitarian action.
Credits Other credits

AGENCY

PRESIDENT AND CEO: FILIPE BARTHOLOMEU

CLIENT APPROVAL: CARLO PEREIRA

PRODUCTION

HEAD OF CLIENT SERVICES: LARISSA PERROTTA

CLIENT SERVICES: JESS THOMAZ, JONAS MONTE, AND MARIA CLARA GONÇALVES

HEAD OF PRODUCTION: JULIANA SIGOLO

COORDINATION TEAM: BRUNA FERNANDES, CINTIA VARELLA, MARINA RONIK, AND MICHEL NOGUEIRA

DIRECTOR OF PRODUCTION: FABIO ARISAKA

FIRST ASSISTANT DIRECTOR: BRUNO ROBERTI

ART DIRECTOR: ERIKA BETBEDER

OBJECT PRODUCER: DAIANA ARNA

ARTIST (AUTOMATONS): PABLO LAVEZZARI

EFFECTS: CESAR UTIMURA

EDITING: RICARDO QUINTELA

POST COORDINATOR: RICARDO QUINTELA

POST-PRODUCTION SUPERVISOR: RAFAEL BARÃO

POST-PRODUCTION: FLOW EFFECTS

COLOR GRADING: ACAUAN PASTORE

AUDIO PRODUCTION: ESTUDIO A9

LICENSED SONG: "WHEN THE LAND MEETS THE SEA," BY AMULETS. LICENSED FROM ARTLIST BY A9 STUDIO.

Gold sponsors

The Best Ad Jobs

Retrieving latest jobs

Visit Campaign Brief for Australian creative
advertising news