Outdoor ad: BaoXing Council / Xindian District Office

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Top 6: May 17th 2023

It’s a drag taking out the garbage in Taiwan. Everyone has to queue in a designated area and wait for a garbage truck to arrive. If you’re late, you’ll either have to take your garbage home or ditch it when no one’s watching, making littering a serious problem. To combat garbage dumping, this tongue-in-cheek divine innovation was created by Leo Burnett Taiwan, with design and development by Digitas Taiwan. Developed for BaoXing Council in New Taipei City, the GOD-IS-WATCHING Behaviour Recognition Detector is an AI-powered device that detects rubbish dumpers and projects a holographic God, reminding people to dispose of their waste correctly. There are hundreds of Gods in Taoism, but the God that’s manifested by the GOD-IS-WATCHING Behaviour Recognition Detector is modelled on Tudigong, God of Land. Tudigong is respected like a family elder in Taiwan, making him the perfect God, stern yet friendly, to remind people not to dump their garbage illegally. After two months of planning and testing the GOD-IS-WATCHING Behaviour Recognition Detector, Leo Burnett and Digitas Taiwan launched a pilot program. Within three months, it garnered so much attention that illegal waste dropped by 73%. They are now looking to roll out this technology to more neighbourhoods in New Taipei City in future.