DONYA PASTISSOS - Cakes and Sweetes: He wrote that he was "fat and ugly." Today would be on his birthday. Losing a delicious cake is as tragic as losing a friend.

Donya Pastissos is a chain specialized in creating personalized birthday cakes, its main market being children. We carried out this brand campaign that communicates how important it is for a child to eat delicious cake. So that their mothers, when seeing the ad, not only remember the brand. They also understand the importance of good relationships between children and others in their environment.