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IKEA has become a household destination for its affordable, functional and stylish home furnishing products and solutions that caters to every member of the family. While stylish … read moredesigns is the top choice for parents seeking practical solutions for their child’s bedroom or playroom, Al-Futtaim IKEA’s latest campaign, ‘Proudly the Second Best’, focuses on how children would rather spend time with their parents giving second place to their bedroom. While celebrating the unique bond between parents and their kids, the retailer highlights its vast children’s collection and proudly embraces the second-best place in a household. In a natural and homey environment, the campaign features top selling products: the ANTILOP Highchair, BOLMEN Step Stool and the SMÅGÖRA cot, left aside by kids in favour of their parents.
read less...Global Chief Creative Officer: Pancho Cassis, Tobias Ahrens
Global COO: Sylvia Panico
Head of Accounts: Maria Garcia Herranz
Global Account Director: Annie Muñoz González
Global PR Director: Sandra Azedo
Client Approval: Carla Klumpenaar, Salama Ahmed, Dina al Sahhar, Oman Binita Roychowdhury
Production
Realizador: Michelle Cassis
Photography Director: Andy Pulido
Executive Producer: Juanjo Gómez
Producer: Noelia Lobo
Production Director: Rubén Subirats
Art Director: Bárbara Gil y Miguel Junquera
Estilismo: Paola Boch
Post production: Full Fiction
Color: GradePunk
Sound: The Lobby
Photography: Alberto Escudero, Oscar Calleja, Ricardo Moreira
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