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Ikea: Bedroom


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IKEA has become a household destination for its affordable, functional and stylish home furnishing products and solutions that caters to every member of the family. While stylish designs is the top choice for parents seeking practical solutions for their child’s bedroom or playroom, Al-Futtaim IKEA’s latest campaign, ‘Proudly the Second Best’, focuses on how children would rather spend time with their parents giving second place to their bedroom. While celebrating the unique bond between parents and their kids, the retailer highlights its vast children’s collection and proudly embraces the second-best place in a household. In a natural and homey environment, the campaign features top selling products: the ANTILOP Highchair, BOLMEN Step Stool and the SMÅGÖRA cot, left aside by kids in favour of their parents.
Credits Other credits

Global Chief Creative Officer: Pancho Cassis, Tobias Ahrens

Global COO: Sylvia Panico

Head of Accounts: Maria Garcia Herranz

Global Account Director: Annie Muñoz González

Global PR Director: Sandra Azedo

Client Approval: Carla Klumpenaar, Salama Ahmed, Dina al Sahhar, Oman Binita Roychowdhury

Production

Realizador: Michelle Cassis

Photography Director: Andy Pulido

Executive Producer: Juanjo Gómez

Producer: Noelia Lobo

Production Director: Rubén Subirats

Art Director: Bárbara Gil y Miguel Junquera

Estilismo: Paola Boch

Post production: Full Fiction

Color: GradePunk

Sound: The Lobby

Photography: Alberto Escudero, Oscar Calleja, Ricardo Moreira

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