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Canada Post: Lighter On The Earth
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Canada Post is literally being transparent about how its commitment to carbon-neutral ground delivery ensures it leaves next to no impact on the country’s natural environment. The “For the Greener Good” campaign highlights the Crown Corporation’s commitment to reducing its environmental footprint by offsetting all of the carbon emissions resulting from ground delivery. It is part of the organization’s ongoing efforts towards achieving net-zero greenhouse gas emissions by 2050. Developed by The&Partnership, the awareness campaign is led by “Lighter on the Earth,” a 30-second spot showing the real-world impact of carbon-neutral ground shipping. It shows transparent boxes moving along highways and roads, a metaphor for how its millions of annual shipments are travelling lighter thanks to its carbon-neutral commitments. The spot contains no delivery trucks, only the suspended boxes silently gliding to their destinations, with a shipping label the only indication that viewers are looking at a package. The accompanying voiceover explains that Canada Post’s new commitment means that more than 200 million packages a year will be travelling lighter, which is just the beginning of its commitment to the environment.
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