Government of Chile: Lethal Smoke

CONTEXT
Chile is one of the countries with the highest consumption of anime in the world, at the same time it’s the country with the highest consumption of tobacco in America. Starting both addictions between the ages of 12 and 14. This inspired us to raise awareness through content specially designed for them.

IDEA
We created and produced the first anime miniseries in Chile with two chapters based on two real stories about the fatal consequences of smoking. An integrated digital campaign that not only seeks to visualize a problem, but also the Chilean talent in manga and anime.