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Lipton Hard Iced Tea: Mechanical Bull


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Obviously, the sky is blue. Obviously, dogs are cute. Obviously, you're going to pull a "push" door. Obviously Lipton, America's heritage tea brand, is the right choice for a hard iced tea. The campaign from independent Founders Agency makes the absurd obvious in a series of outlandish spots that set up the punchline that there's nothing more obvious than Lipton Hard Iced Tea. From a boss riding a mechanical bull in the office, to a photo booth turned oil-painting session, to a pool and billiards party mix up, the deadpan comedy delivers a refreshing take on hard tea.
Credits Other credits

CMO: Andrew Walker

Brand Director: Lisa Texido

Founder & Chief Operating Officer: Tanya De Poli

Founder & Chief Creative Officer: Checha Agost Carreño

Lead project manager: Maru Carbi

Head of Strategy: Alma Berruecos

Head of Production: Delfina Lamino

Edit: Cut & Run

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