When it comes to hate, there’s no place like social media. No one is safe from hate comments. Not celebrities, not even the Pope. The KoolPals, 5 of the top comedians in the … read morePhilippines, have received tons of hate on their social media platforms. Most of them are personal attacks on their physical looks.
With their unlimited resource of hate comments, The KoolPals teamed up with GIGIL and its tech arm, GIGIL Metama, to mine the gold in hate, creating the ‘Thanks, Haters! NFTs.’ These are a collection of hate comments turned into 3D digital artworks that are sold on Stanible, a platform that lets celebrities create and sell their NFTs to their fans.
Because The KoolPals included exclusive benefits for their fans for each purchase of ‘Thanks, Haters! NFTs,’ the campaign results were phenomenal. Fans loved the collection so much that despite its premium pricing, it became the #1 Bestselling NFT on its marketplace, 2x faster than any other collection. It is also the most-viewed NFT collection on the platform, 9x more popular than all other NFTs.
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