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Save-on-Foods: Choice Cut
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At a time when consumers are looking for every little benefit to help feed their families, Save-On-Foods launched their new Giving You Extra brand platform this week, demonstrating how getting a little extra can make a big difference. Developed with agency partner Zulu Alpha Kilo Vancouver, the launch campaign kicked off with a series of fast-paced 15 second videos showing how getting extra advice, extra freshness or extra savings can lead to a variety of surprising results in people’s lives. In keeping with the brand’s tradition, each story also features a Save-On-Foods team member portraying themselves. In one scenario, fresh strawberries lead to romance and parenthood for a young couple. In another, impressing a girlfriend’s dad with a perfectly chosen steak leads to his approval, and ultimately a wedding. The campaign also includes extra savings-focused stories, radio ads, promotions and other activations that showcase how customers can shop smart at Save-On-Foods and see the savings add up.
Clients: Dan Howe, Gillian Yorke, Tami Mitchell and Meghan Cairns Related |
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