Arcor: Sweet Memories of José with Teresa

Bon o Bon is a brand that has always been present on Mother’s Day. Marked on its calendar due to the importance this date has on its meaning for the consumer and the impact it has on sales.

The brand has been so present that it has become more bad more difficult to surprise the audience, especially with the common speech that glorifies moms.

The objective is to create content that better resonates with the reality of these moms, creating a tighter bond that is already present between them and their children.

On Bolivian Mother’s Day, we came a cross a fact that served as a vehicle in the relationship that mothers have with their children: memories.

Beginning from a simple insight, photographs, letters and other precious documents that link is to the people we love the most, we thought of creating that would resonate with reality, surprising mothers with testimonies based on the memories that their children have of them.

The children were summoned to surprise their mothers with very emotional and powerful content.

What they didn’t expect was that they were going to be surprised by Bon o Bon by having a figurative painter who would capture that special memory they had of their mom with ink on canvas, creating a memory that they would never forget .