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OOHA: Owl Boy
OOHA is an unknown flavoured soda launching in a highly competitive market like Thailand. Every sip is an explosion of 2 surprising new flavours. But how do we make noise about a brand that no one’s heard of or cares about? The answer was in the name itself: OOOOHAAAA! We made the brand famous, by making the brand name famous. All through owning the expression that best describes the visceral feeling of drinking OOHA for the first time. This series of short films feature in no particular order: pink ninjas, thirsty gibbons, giant monsters, owls cowboys, and tennis champs, all going OOOOOOHAAAAA. Turning it into an ear-worm. An endless meme. An audio gif. That thing stuck in your head.
Sound Engineer: Anders Ong Related |
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