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Mitsubishi Motors: Old Lady
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In the Philippines, Presidential Proclamation No. 115-A declares the month of May as Road Safety Month to promote road safety and raise awareness of the health impact and economic costs involved when it comes to vehicular-related accidents. In celebration of the upcoming road safety month, Mitsubishi Motors wanted to reassure people that its lineup of vehicles are built to truly protect and preserve life on the road for a whole lifetime. Mitsubishi Motors released posters on all 63 dealerships and print ads on the country’s showing crash-less, senior citizen dummies named Astrid and Samuel. Unlike other crash test dummies, Samuel and Astrid grew up to be old and happy as they have been kept safe and sound behind the quality of Mitsubishi’s line-up of automotive vehicles.
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