 |
Embed Video
The pure, unprecedented freedom feeling that a Powerball win could bring is explored in a quirky new Powerball campaign platform for Lotterywest via 303 MullenLowe, featuring its own locally written and produced rap.
With music by local Noongar rap artist Flewnt, and composition by Panda Candy, the new Powerballin' campaign comprises a series of three TVCs, each focusing on a unique character and iterations of a bespoke Powerballin’ rap.
It will also be seen from this week across outdoor and social, and in a campaign twist, the specially developed rap will also be launched as a standalone 90” track on local radio.
The new Powerballin' campaign will run throughout the next 12 months in a series of brand activity, with the new brand platform set to be in market for years to come.
Credits
Other credits
303 MullenLowe Perth
Executive Creative Director – Richard Berney
Art Director – Stephen Hansen
Copywriter – Zosia Kilpatrick
Head of Design – Alby Furfaro
Designer – Anabel Cressie
Designer – Andrew Allingham
Finished Artist – Suzanne Whoston
Digital Designer – Casey Upchurch
Head of Planning – John Linton
Business Director – Eloise Cribb
Business Executive – Rebecca Di Pardo
Producer – Johnathan Julius
Music Composition: Panda Candy
Music Composition: Ian Berney, Glenn Sarangapany and Dazastahs Lair
Vocalist: Flewnt (Josh Eggington)
Music Mix: Ian Berney and Kieran Kenessay
Stills Photography & Retouching
Photographer and Retouching: Luke Carter Wilton
Photographer Assistant: Dan McBride
Production Company: Open Spaces
Director: Edwin McGill
EP: Béatrice Masia
DOP: Patrick O'Sullivan
Motion Graphics: What’s This? Studio
Creative / Animation Direction: Sam Price
2D Animation: Jhan Fung
Producer: John Macliver
Post Production Company: The Office of John Cheese
Offline: Billy Browne
Colourist: Martin Greer
Online: James Hawkes
Audio Production: Cue Sound
Sound Engineer: Nick Gallagher
Producer: Anika Fourie
Casting: ToeSox
Megan Carpenter
Media Planning (Initiative)
Head of Client Service – Steve Hare
Investment Partnerships Manager – Lauren Corner
Investment Partnerships Manager - Ricardo Abrahao
Lotterywest
Director, Marketing and Sales - Jenny Cullen
Manager, Brand and Campaign – Ruby Broun
Manager, Brand and Campaign – Holly Broockmann
Marketing Officer – Lauren Duckworth
Marketing Officer – Jayde Glorie
|
Gold sponsors
The Best Ad Jobs
Retrieving latest jobs
Visit Campaign Brief for Australian creative
advertising news
|
 |
