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Outdoor
AC Milan: Turn the night red and blackThis is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
For the UCL semifinals, AC Milan gave away red light bulbs at the stadium, at the Museum and in Milan stores. People turned them on during the night. In this way the club turned its supporters homes into free OOHs where the Black of the night blended with the Red of fans' passion, thus bringing the legendary colors of the brand to life.
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