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Agency for Integrated Care: Ah Huat
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Beautiful, heartfelt authenticity prevails in this new collection of films from Sweetshop Director Matthys Boshoff. Each spot utilizes an artful one-take camera movement mimicking the everyday flow of life; a subtle nod to how integrated being a caregiver becomes to people living entirely different lives. Layered art direction really leans into creating scenes that are fully relatable, no perfect tidy house, just the everyday hustle of life. After all, caring for others doesn’t make the rest of the world stop. Matthys’ personal insight into the topic has a clear impact on the final masterfully crafted products. These one-take “slice of life” spots offer a perspective that often is overlooked - helping Agency for Integrated Care (AIC) voice their message of “We See You Care”, offering support to all of the ‘invisible’ caregivers.
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