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Top 6: May 31st 2023
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Stop AAPI Hate: Invisible No MoreTop 6: May 31st 2023
Leading independent agency Venables Bell + Partners announced the release of 'Invisible No More,' a thought-provoking film that sheds light on the continual rise of hate incidents against Asian American and Pacific Islander (AAPI) communities. To honour Asian American, Native Hawaiian, and Pacific Islander (AANHPI) Heritage Month this May, VB+P collaborated with Stop AAPI Hate, a national coalition dedicated to confronting racism and other forms of bigotry against AAPI communities. It is estimated that one in five AAPIs have recently experienced a hate incident, translating to millions of AAPIs nationwide. Stop AAPI Hate has documented more than 11,000 self-reported hate incidents since 2020 alone. But these numbers are just the tip of the iceberg, as research suggests AAPIs rarely feel comfortable reporting their experiences. This begs the question: How many more hate incidents go undocumented? This question of how many more stories remain untold and how many personal experiences stay hidden in plain sight was the jumping-off point for the powerful new film 'Invisible No More.' Working with acclaimed film and TV director Zoe Neary, editor Kamila Daurenova, and award-winning production partners Ruffian, Cut+Run, and Jogger, the film documents an ordinary afternoon in a bustling city as commuters and passers-by go about their day returning home from work. But within the normalness of these everyday scenes, an unsettling feeling emerges as we realise that AAPIs have been hidden amidst the backdrops this entire time. As the cast is revealed, they create a striking representation of the marginalised and unseen, finally making themselves visible and encouraging others to do the same.
Agency: Venables Bell + Partners Also best this week |
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