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Kraft Mac & Cheese: Hot Water Bottle
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Kraft Mac & Cheese is launching a brand-new Deluxe Frozen offering, new hero spots, and a celebratory, limited-edition Frozen (A)isle sweater. For the first time ever, Kraft Mac & Cheese is bringing its beloved Deluxe offering to the freezer aisle. Available in Original Cheddar and Four Cheese, Deluxe Frozen features perfectly cooked macaroni pasta covered in a creamy, homestyle cheese sauce and topped with real cheddar cheese. Kraft Mac & Cheese Deluxe Frozen will be rolling out in major retailers nationwide in single serve offerings. In celebration of the new Deluxe Frozen launch, the brand is releasing three (3) new :15 second films as the latest instalment in its overarching, comfort-driving, 'Help Yourself' campaign. Created by Johannes Leonardo and directed by Ian Pons Jewell and Yukihiro Shoda, the new spots encourage the world to take comfort to the next level. In the spots, doting grandmas, a giant cuddly cat, and a huggable hot water bottle each show how they 'deluxify' their personal comfort zones, with the intention of personifying the ultra-cosy feeling you get from a warm bowl of Kraft Mac & Cheese.
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