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Top 6: June 7th 2023
A few years ago, there was news that shook the whole world: colored pencils were running out! However, it is not because children have been using an excessive amount. In reality, it … read morewas the adults who were consuming more colored pencils in the United States, Brazil, and New Zealand that were causing this shortage.
Here in Bolivia, we live in a difficult time due to COVID, an unstable economy, job scarcity, civic strikes, etc. All of these are situations that can generate a lot of stress in adult life.
So, why don’t we motivate adults by inviting them to participate in recreational activities such as coloring?
To motivate them, we made a campaign made up of six mandalas that reflect real-world, day-to-day experiences. We invite adults to color their problems and at the same time, remind them to never stop being kids.
This campaign is binded into a book with six illustrated real-world experiences turned into mandalas. This book is available in all bookstores in the country.
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