Edith Cowan University: Creative Thinkers Made Here

Creativity is not just a talent that some people possess and others don’t, but rather a skill that ECU can teach, develop and nurture. By embracing a culture of creative thinking, ECU hopes to inspire its community to think more critically, ask more questions and embrace innovation to develop more creative solutions to the complex problems of the age. From Engineering to Business, Science to Nursing, creative thinking is an integral part of the University’s approach to teaching and learning.

Celebrated in a major campaign, it launched with a mixed-media film directed by Simon Robson and multiple teams of animators, designers and illustrators from Melbourne, Sydney, Perth, Brooklyn and Los Angeles. The campaign will position ECU as a contemporary university that not only values traditional theory but encourages a mix of innovation, imagination and real-world experience.