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Qantas Airways: Feels Like Home Again
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After a turbulent few years, Qantas are back to being the familiar faces that begin and end Australian journeys. For the latest instalment of the much-loved 'Feels Like Home' campaign, we launched an emotive story that would both reconnect Australians with the brand, and evoke a sense of new beginnings. To do this, we orchestrated an authentic reunion between a real mother and son - beautifully captured on 35mm by Madeline Clayton. No actors, no staged hugs; just two Australians who are genuinely elated to be together again, and a reminder of the airline that continues to make those moments happen.
Production Designer: Ruby Mathers Related |
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