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Reruns are popular in Brazil. Soap operas, series and old movies continue to be very successful on streaming, open and closed TV. However, it is a fact that some of these classics … read morereproduce harassment scenes in a natural way, such as 'funny' lines, stolen kisses that represent passion and that famous 'whistle', considered a compliment. To raise awareness of these types of content with normalized harassment, L'Oréal Paris, which has been fighting alongside women for decades, created “Harassment Advisory”, an open source platform that helps identify and classify different types of harassment in television content. The initiative is part of the 'StandUp: against harassment in the streets' project, a global awareness and anti-harassment training movement developed by L'Oréal Paris in partnership with the NGO Right to Be, which offers free training to help people intervene safely in the face of situations of harassment, both as a witness and as a victim. Created by WMcCann, “Harassment Advisory” was based on the 'StandUp' training methodology, which proved to be effective in reducing cases of violence by 17%, and listed eight different types of harassment that could be present in the shows, such as inappropriate comments, stalking, unwanted gestures, non-consensual touches, public humiliation, among others.
read less...Brand team: Laura Parkinson, Marcella Conde, Carolina Garello, Monique Maltaroli e Fabiola Duarte
Chairman: Hugo Rodrigues
CEO: André França
Executive VP WMcCann Rio: Marcio Borges
COO & CSO: Renata Bokel
Planner: Luiza Portella, Marianna Valmoré e Julianna Villar
Content Head: Patrícia Colombo
Content: Stella Peixinho, Natalia Pennacino, Rodolfo de Oliveira, Lorena Manso, Daniella Brandão
Account: Ana Paula Perdigão, Katarina Nunes e Renata Castello Branco
Media VP: Andreia Abud
Media: Romana Oliveira, Clauder Sousa, Perla Ribeiro, Beatriz Matte, Priscilla Edmundo, Ana Chasco, Letícia Leitão, Marcella Prates
BI: Felipe Borges, Ingrid Barros, Danilo Borges
Production Director: Camila Naito
Production: Bianca Repsold e Mariana Veronez
Production
Post Production Company: Craft Brasil
Capture: Filmin
Executive producer: Shunji Ikuta
Direction: Andre Nagae
Motion: Rafael Ranulfo e Matheus Matusalém
Sound Mix: Lucas Duque
Sound Studio: Sonido
Sound Studio Account: Ligia Susini
Graphic production: Mauricio Martim e Nereu Marinho
Finishing artist: Claudio Costa
Retoucher: Flavio Sato
Proofreader: Renata Fontes
Project Manager: Erika Casal, Felipe Ribeiro, Samantha Faria e Larissa Santos
PR: Kerena Neves e Giulia Camargo
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