Quote from the client:"At Roomi we build adorable, affordable, transportable buildings. Our buildings are marketed to suit a range of purposes but are especially targeted toward the … read moretiny home / granny flat market. They are built in our factory here in Salisbury, Brisbane and are transported on the back of a tow truck and can be lifted by crane.They are built with a small kitchenette and ensuite, perfect for accommodating family or renting out for adding an extra source of income.I came to Nova with an open canvas inviting them to create an advertisement for radio showcasing how exciting it is to be the new owner of one of our Roomi's. Nath, Rachel and the team there really blew me away with their initial presentation. It was clear that Nathan had done his research on our product and really given it some thought. The pre-recording that they presented to me stood out in its originality. It draws a story in your mind of a day in the life where a young woman's Roomi is finally being delivered, craned into position and installed, leaving nothing left but for her to move furniture in and settle down for the night. Signing off with "Ahh... goodnight Roomi".
The voice actor was great, the use of sound effects were immersive and the story makes the listener feel that they are inside the scenario which leads to attaching the dream with our product beautifully.
The campaign was a huge success! Customers frequently commented on how they had heard our ads on the radio and we saw a clear spike in web traffic when looking at our website analytics on those specific weeks the ads were running."
Extremely satisfying to know we nailed the brief :)
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