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Love Not War: Break Up With Your Showerhead
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According to research, 28% of women admit to masturbating in the shower. While it’s clearly a popular location for self-love, it also leads to the waste of around 121 Olympic-sized swimming pools’ worth of water each year. British sustainable sex toy brand, Love Not War, is encouraging the UK to end its love affair with the showerhead for World Environment Day on June 5th 2023, with the aim of reducing water wastage. The planet-loving vibrator brand, which is famous for creating the world’s first range of luxury, eco-friendly sex toys out of recycled aluminium cans, is speaking out against wasted water and is encouraging the public to prevent it by breaking up with their beloved shower heads in ‘Break up with Your Shower Head’, a new influencer and social campaign launching today. Created by independent creative agency DUDE:London, Break up with Your Shower Head aims to not only raise awareness about the environmental impact of water wastage but it also wants to encourage people that there are more sustainable answers to masturbation available. With a heartfelt, but humorous approach, the film shines a light on the untold side of the shower masturbation story. It gives a voice to five showerheads, five broken-hearted and rejected ex-lovers as they share their experience of the breakup. They let their raw emotions flow, weeping at being used and now finally dumped in favour of a new lover: a Love Not War sustainable sex toy. Now, Love Not War wants to inspire all women to end their unsustainable relationships too and switch their showerheads for a sex toy to help save millions of litres of water a year. To help encourage people to make the leap and finally ‘break up’ with their showerhead, Love Not War is making the switch easy by offering 20% off their toys throughout the month of June. Love Not War’s entire range, which is designed and created in the company’s custom-built, green-powered factory, is waterproof, rechargeable and each toy comes in two separate parts, the base and head. This makes each vibrator head detachable and interchangeable with all the other heads in the brand’s range allowing you to have multiple toys in one.
CEO: Will Ranscombe |
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