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Santander: Connections
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House 337 is launching a campaign for Santander UK's Corporate & Commercial Banking arm which highlights the bank's expertise in connecting high growth businesses to the right partners. London-based creative collective House 337 was tasked with developing the first TV-led campaign for Santander UK's Corporate & Commercial Banking arm and to promote its role in helping businesses expand into new markets overseas and in the UK. In the TV spot, actor Brian Cox narrates a series of ‘sliding doors’ moments, where potential business partners narrowly miss meeting each other and lose out on significant business opportunities. Cox adds good-humoured gravitas to the campaign. The ad highlights the role of Santander UK’s Corporate & Commercial Banking division in helping businesses expand by building their networks.
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