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Top 6: June 14th 2023
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Cadbury Dairy Milk: SpeakerphoneTop 6: June 14th 2023
Cadbury Dairy Milk and global agency of record, VCCP today releases its latest story in the "There's a Glass and a Half in Everyone" series, Speakerphone. Now in the fifth year of the IPA Grand Prix Winning campaign that shines a light on the relationships between people and meaningful moments of connection... the latest spot builds on the success of "Mum's birthday", "Fence" "Bus" and "Garage" - which was voted the most effective ad of 2022[1] - and stays true to the formula but explores the rarely expressed moment in a father-son relationship where the relationship dynamic starts to change, and the child becomes both a friend and confidant. The 60” TVC is set within a carpark, and opens on a man sitting in a car pensively. Interrupted by his son calling, the conversation plays out on speakerphone. Learning that it was the father’s first day at a new job and hearing him doubt that it went well, the son responds by providing reassurance and comfort: his dad’s colleagues may be younger, but he has valuable experience. The film concludes with the son telling his dad to check the glove compartment and finding a bar of Cadbury Dairy Milk that he had planted the chocolate in there to show his support. The film was directed by celebrated director Steve Rogers who also directed “Garage”.
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