Wendy's: Buy U a Frosty

Wendy's and T-Pain (also known as FROS-T-PAIN) are teaming up to create the hottest collaboration of the summer with their new song and music video, 'Buy U a Frosty,' directed by SixTwentySix's Miles & AJ, and a FREE small Frosty with purchase promotion. 'Buy U a Frosty' drops on Wendy's YouTube channel where T-Pain's promise comes to life.
Agency: VMLY&R, New York

The complete music video also been posted in parts on TikTok, creating a buzzworthy playlist for fans to enjoy. Packed with nostalgia, the music video opens with GRAMMY-winning artist and entrepreneur T-Pain in his studio, which then morphs into a Wendy’s, where Frosty treats are abundant, and the vibes are high. With his signature swagger, T-Pain steps up to the mic and performs a summer Frosty anthem. As he savours the final bite of his Frosty, reality sets in – all special effects have disappeared, and T-Pain realises he’s been in a complete Frosty Time daze and has been sitting in a Wendy’s booth all along.