Sisal: Meet A.D.A.

From the creativity of Serviceplan Italy and the commitment of Sisal to responsible gambling, Meet A.D.A. is born, the creative project that tells the story of an Artificial Intelligence system designed to counter risky gambling behaviors. A.D.A. (Anti Dependence Algorithm) is an Artificial Intelligence system that arises from Sisal's strong focus on technological innovation and behavioral research, serving a safer and more sustainable gaming model: the algorithm analyzes the gaming experiences of over 600,000 Sisal customers monthly to predict risky behaviors and profiles. Thanks to this data analysis capability, it is possible to activate actions and protection tools that prevent risky gambling behaviors, guiding the player towards a sustainable gaming experience, free from excesses. The project has been accompanied, since its conception, by Serviceplan Italy, which has taken care of naming and graphic identity, developing "Meet A.D.A." as a storytelling journey that enhances its purpose with a recognizable and distinctive identity. It aspires to become the benchmark in the industry for responsible gambling and consumer protection at an international level.