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Research and support charity, Breast Cancer Now, is launching a new campaign, created by BMB, to encourage more open and honest conversations about breast cancer. The campaign … read morelaunches this month, and will run in press, social, radio and digital display. Drawing on experiences of people who have had breast cancer, the creative juxtaposes how internal concerns, questions and fears can often differ from what people choose to say out loud. In one poignant example the narrative: “Yes, men can get breast cancer,” is set alongside an internal monologue that asks, “I wish I didn’t have to explain my diagnosis”. In another the headline, “Mummy has breast cancer” appears alongside, “How do I tell them I might not get better?” Shot by award-winning photographer James Day, the new print work is an extension of the ‘Real Talk’ TV campaign, in which a woman diagnosed with breast cancer, breaks the fourth wall to reveal her internal feelings and fears, whilst outwardly masking how she really feels to family and friends. Both the TV campaign and new print creative direct viewers to Breast Cancer Now’s support services and share the endline: “Want to talk more openly about breast cancer? We’re Here.”
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Communications Director Rachael Franklin
Marketing Director Deanne Gardner
Head of Marketing Lauren Songour
Head of Brand Nick Wakefield
Marketing Manager Daisy England
Marketing Jess Mason
Agency
Design Director Ted Smith
Designer Mark Gould
Motion Designer Sam Hamer
Chief Strategy Officer Mel Arrow
Strategist Amy Bowker
Account Director Rosie Morahan
Media Adgenda Media International
Client Director Phillipa Williams
Strategy Director Mike Patsalou
Manager Beth Nokes
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