TV ad: German Rail: Escape

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In an era of home office and online meetings, how do you inspire business travelers to hold important meetings on-site again, and to use the train to do so? We chose to tackle the zoom fatigue and frustration people experience when taking part in video conferences.

Like when your whole day is packed with online meetings. Or when the connection drops, AGAIN, or everyone keeps talking at the same time. Or when technology is refusing to collaborate, and you’re like help!

To bring the idea to life, we used the interfaces of famous video conferencing platforms, and turned the initials of participants into calls for help. Our idea reminded people that they can still meet in person and take an eco-friendly train to get there.