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Web Film
Cambio Roasters: Rich Taste, Less Waste - Armando Veve
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Cambio Roasters, the fair trade, easy-to-recycle coffee pod company on a mission to reduce waste caused by single-serve coffee consumption, has launched its first national brand campaign, "Rich Taste. Less Waste."
Created in partnership with independent agency Terri & Sandy, the vibrant campaign was brought to life by 3 visionary artists, Maggie Stephenson, Joe Taylor, and Armando Veve, each interpreting Cambio’s earth-friendly message, and the impact its fully recyclable coffee pods could have on the world, through unique illustrations. The illustrations were animated into individual films as part of the campaign, accompanied by music from Colombian composer Andrés Navarro featuring the instruments and sounds of each coffee variety’s native region.
CLIENT: Cambio Roasters Related |
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