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Plusnet: No Fluff
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Plusnet is launching its new brand platform ‘That’s a Plus’, which introduces a distinctive new brand world, designed to meet the online and social consumption of today’s consumers. As a much-loved regional brand throughout the UK, Plusnet’s legacy has been baked on value and trust. The launch of the new brand strategy marks a broader commitment to continued growth throughout the UK for Plusnet and will be celebrated via the launch of a new TVC entitled ‘No Fluff’, which introduces comedian David Earl as the new voiceover artist. Working with its agency of record Accenture Song, Plusnet has reimagined the brand for its next chapter of growth aimed at today’s savvy consumer. Central to this project is the re-designed brand strategy which has been built on a customer-centric value proposition that puts ‘Plus’ at the heart of every piece of content. The new pink symbol signifies Plusnet’s commitment to ‘straightforward broadband at straightforward prices’ and recognises that consumers are increasingly seeking value from their utility providers amidst the current economic climate. Directed by up-and-coming Director Gustav Sundstrom, the hero TVC ‘No Fluff’ follows a man who encounters a giant ball of fluff floating in his living room. Unperturbed, he sets about hoovering it. Eventually revealing the huge pink Plus, pulsating at its centre. Whilst much loved UK comedian David Earl lends his voice to the new brand creative.
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