Standard Chartered / Liverpool FC: iQuit

Common People Films director Ben Newbury, directs a new spot for Liverpool FC & Standard Chartered. The piece is called 'iQuit' which is part of a wider campaign called PlayOn. SC and Liverpool FC have joined forces to empower girls to 'Play On' and stay in sport so they can take the skills learnt on the pitch to empower them to achieve their goals off the pitch. Contrast this with the immense support and encouragement that a men’s first team player in the premiership has experienced in his life and it highlights how important this initiative is. Jonny Watson and Dan Harrison from Octagon presented a fantastic idea. Simple and brilliant. Utilising the global draw of Liverpool’s first team to grab everyone's attention, then subvert the message, asking each player to give one of the girl’s reasons they are quitting. The power of the ad comes in how alien each reason sounds in the mouth of a famous footballer, shining a light on just how differently girls can be treated.