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KitchenAid brand pushes the boundaries of reality with their latest campaign created by their agency partner, Zulu Alpha Kilo. Jumping on the latest social media trend taking … read moreeveryone by storm, KitchenAid joins forces with cake artist April Julian from the Netflix show, ‘Is It Cake?’, to reimagine their appliances in cake form. Together, they have created hyper-realistic replicas of KitchenAid appliances, including the iconic stand mixer, leaving audiences questioning whether they are looking at an actual appliance or a delicious confectionery masterpiece. The partnership between KitchenAid brand and April Julian brought unique creations that blur the line between art and reality. With unwavering attention to detail, Julian meticulously transformed cake into unmistakable forms of select KitchenAid appliances – Stand Mixer, Range, and Fridge. With social media’s ever-changing trends, KitchenAid brand’s collaboration with Julian and Zulu Alpha Kilo, reflects their commitment to staying at the forefront of innovation and engaging with their audience in exciting new ways. By combining the worlds of baking and art, KitchenAid aims to capture the imagination of makers, creators, and food lovers alike. As the campaign makes its way around social media, KitchenAid brand invites fans and culinary enthusiasts to join the excitement by sharing their own experiences. This is an opportunity for fans to test their own limits and see how far they can go to bake the ultimate stand mixer, and eat it too.
read less...Clients: Greg Skinner, Janice Ryder, Prajay Shah, Pradeep Verma, Gopal Katwal Chhetri, Karina Tano Gigante, Mareike Greve
Account Team: Lisa Walton-Rixon, Shauna McKenna, Abdulla Barakji, Chris Rosario
Strategy: Cameron Fleming, Patrick Henderson
Production: Andrew Sekine
Production
Editor: Can Yuksel, Amy Groll, Erin Brazeau
Assistant Editor: Adrian Gluvakovich,
Colour/Online: Can Yuksel
Audio: Noah Mroueh
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