Kruger Products, Canada's leading paper manufacturer of Cashmere, Purex, Scotties’, and SpongeTowels, today launched a new multi-brand campaign in Canada as part of its “… read moreUnapologetically Human” platform, which first aired in 2020 as a celebration of humanity. This latest edition explores how life can be messy, offering viewers an opportunity to embrace the ups and downs that come with love. The campaign’s hero spot shines a light on love in all its guises—from its tentative first beginnings, to its slow blossoming, occasional acrimony, reconciliation, marriage, and the messy in between. The spot begins with young people’s first stirrings of infatuation, from passing a note in class, to tentatively touching hands on the playground, and sly glances in the hallway. As the spot progresses, the depictions of love grow more intense, from passionate stolen kisses to arguments followed by making up. It takes viewers on a journey through life’s moments, from getting married to becoming new parents to growing old together.
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