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Magnum Double Sunlover / Magnum Double Starchaser: Golden Hour - BTS


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London/Madrid, June 9th 2023: In a truly collaborative effort, LOLA MullenLowe, GOLIN London, BigSync, MullenLowe and Mindshare have pushed the boundaries of creativity with Magnum’s summer campaign. To launch the new summer flavours, Magnum Double Sunlover and Magnum Double Starchaser, the agency collective has created a stellar collaboration between TikTok star, JVKE and the biggest star in the solar system: the sun. JVKE’s viral song “Golden Hour” has been reimagined as a summer anthem using Nasa’s data library to create the sounds of the sun. The reimagined track presents a truly out-of-this-world sound experience through the process of data sonification which Magnum developed with Dr Robert Alexander, a solar data sonification specialist who has teamed up with NASA in the past, to turn raw data from NASA’s audio library into sounds. To ensure the track had commercial viability, well respected music producer Alex Metric was enlisted to help produce the track and take the slow paced, ethereal Golden Hour and transform it into an upbeat summer anthem. The track created by the musical duo is being supported with a global multichannel campaign over the summer to take help it climbs through the charts. The song, available on all streaming platforms and on Tik Tok, was revealed to the world today at Magnum’s home in Cannes - where the brand has taken residence for the last decade. The brand hosted a live panel discussion in Cannes with x300 global media in attendance to launch the song, entitled ‘Boundless Creativity in Music’ discussing the growing need for innovation in music. JVKE and Dr Robert Alexander were joined by multi-platinum selling performer and musical mentor Nicole Scherzinger who discussed the need for creativity in music from her own time as a pop sensation right through to her mentoring days on shows such X Factor. The Pleasure Is Always On creative supports the brand’s summer NPD launches Magnum Double Sunlover and Magnum Double Starchaser – two all-new flavour innovations inspired by iconic summer moments – resulting in a fully integrated campaign across earned media, paid digital, paid and organic social and influencer channels. The globally activated campaign has a strong social leaning with several planned activations in order to drive reach and impact for the launch. Over x100 global influencers attended the launch at Cannes Film Festival, documenting and capturing the reveal of the new track through their own authentic content.
Credits Other credits

Client

Chief Marketing Officer, Ice Cream: Julien Barraux

Global Brand Vice President, Magnum: Ben Curtis

Global Marketing Manager, Magnum: Tugce Aksoy

Global Brand Manager, Magnum: Sara Paixão

Global Brand Manager, Magnum: Rosie Festus

Global Junior Brand Managers: Ying Hu, Federico Russo

Global Digital Experiences: Willem Van Isselmuden

Unilever Media

Global Head of Media & Media Operations Lead, Ice Cream – Sarah Mansfield

Global Media Director, Ice Cream -Sophie Sanderson

Agency

Design Director: Yan Graller

Art Director/Designer: Alan Chung

Designer trainee: María Sancho

Managing Director: Tom Elliston

Account Director: Catalina Aguirre

Account Supervisor: Cristina Panea

Head of Strategic planning: Camilla Facín

Head of production: Felipe Calviño

PR Team: Enrique Caballero/ Gabriella Nunez

Music Partner: Big Sync

Name of the track: Golden Hour (ft. the Sun) [Sunlover-Starchaser Edit]

Artist/composer – JVKE

Producers: Alex Metric and Robert Alexander

Client Services Director: Lauren Thackray

Executive Creative Director: Commie Mcmullen

Music Licensing: Lisa James

Integrated Communications Agency MullenLowe (part of MullenLowe Group UK)

Business Director: Lauren Gray

Account Director: Samar Rezvan

Senior Project Manager: Gwen Penverne

Strategy: Omari Green

Designer: Katrina Sawyer

Global PR Agency: Golin London

Katie - Jo Flynn – Executive Director, EVP

Lloyd Abbott – VP Director

Amy Rees – Senior Manager

Lizzi Shearman – Manager

Jessie May Brooks – Influencer Lead

Migle Kriauciunaite – Influencer Manager

Media and Innovation Agency: Mindshare

Global Lead Ice Cream - Andrew Lloyd

Global Strategy Director - Mayamiko Kulemeka

Global Strategy Manager - Kevin Lesueur

Global Strategy Senior Executive - Sakshi Mathur

Business Director, Digital Planning & Strategy - Matteo Conti

Account Director, Outcomes - Matthew Hilliard

Paid Social Director - Jessica Mahon

Paid Social Manager - Aoibheann Rothwell

Paid Social Executive - Sandy Sanchez

Programmatic Director - Joe Allison

Programmatic Executive - Josh Gilbert-Weavers

Joint Head of Invention Worldwide - Arthur O’Neill

Creative Media & Tech Director - Anna Pizarro

Invention Director - Chris Knott

Production

Exec Producer: Colin Offland

Producer: Nick Trainor-Crossley

Production Manager: Ellie Bonner

Production Manager: Alex Miguel-Guerreiro

Production Assistant: Billy Offland

1st AD Terry McShane

Runner: Joe Owen

Runner: George Wroe

Runner: Jack Ward

1st AC: Danny Mendieta

2nd AC: Jess Oxley

Steadicam: Sebastian Joly

Grip: Dave Leigh

Playback Operator: Matt Hewitt

DIT: Faisal Muhammed

Gaffer: Nick Platt

Spark: Alex Watson

Spark: Ian Stevens

Spark: Charlotte Stevens

Desk Operator: Howard Dean

Media Server Tech: Sam Sutcliffe

LED Tech: Steve Sutton

Sound Recordist: Mark Povey

Behind the Scenes. Simon Lawson

Production Designer: Marc Ingham

Props Buyer: Ruth Jones

Standby Props: Will Gale

Standby Props: Keith Hufton

SFX: Martin Jones

Food Stylist: Nick Walsh

Wardrobe Stylist: Gemma Harrison

Wardrobe Assistant: Beth Ross

Make-up Artist: Elaine Lynsky

Make-up Artist: Ruchi Ratna

Unit Driver: Graduitude

Catering Company: Artisam Bespoke Catering

Dancer & Choreographer: Emma Farnell-Watson

Dancer: Caterina Danzico

Himself: Dr Robert Alexander

Pianist: Daniel Mahoney

Post Producer : Willem Wyatt

Lead Editor: Jacques Simon

Editor. Paul Ferdenzi

Edit Assistant: Dylan Miller

Colourist: George K

Sound Design: Ed Downham

Online Editor: Paul Willis

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