Arken Zoo: HEATSTRIKER

The HEATSTRIKER is an innovative tool, combining a hammer, that allows breaking the car window, combined with a bottle, providing the pet with water immediately upon rescue. The HEATSTRIKER will be sold in a limited edition in selected stores across Sweden. On a warm summer’s day the temperature in a locked car can rapidly increase, turning the car into a death trap. Swedish law states that in an emergency, meaning an imminent threat to the trapped pet’s health or life, one is allowed to break a car window to rescue the pet from harm or injury. Arken Zoo is Sweden's largest pet supply chain with more than 100 stores nationwide. It was also awarded the “Brand Journey of the Year” accolade in Sweden, in May 2023. Over the years, Arken Zoo has launched several creative campaigns that have been noted in the press and business media.