Petco: Dogg Walk

Petco Health and Wellness Company, Inc. today announced it has teamed up with hip-hop legend and devoted pet parent Snoop Dogg for a new advertising campaign that spotlights the value Petco offers when it comes to caring for pets’ whole health. The campaign is the latest iteration of the brand’s long-standing “It’s What We’d Want If We Were Pets” platform, which personifies pets with human actors to affirm Petco's commitment to delivering them the same quality of care as any other member of the family. The campaign’s hero 30-second spot, 'DOGG WALK,' features the rapper as the human version of a Doberman Pinscher, aptly reminiscent of the breed Snoop famously transformed into in the video for his top hit 'Who Am I? (What's My Name?)' on his 1993 debut album, 'Doggystyle.' In the film, Snoop’s familiar pet persona is the epitome of health thanks to the high-quality - yet wallet-friendly - nutrition, supplies and care he gets from Petco. In two accompanying shorter spots, Snoop confirms that dogs like him - and the Doberman - love a good deal and can always sniff them out.