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NHS Blood and Transplant: Giving Type
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NHS Blood and Transplant – the Special Health Authority dedicated to saving and improving lives through blood donation and organ donation, has launched a new creative platform during National Blood Week, which is designed to appeal for more people to become life-saving donors. The campaign particularly aims to appeal to people of Black heritage who are urgently needed to provide life-saving blood to sickle cell patients. Black donors are more likely to have rare blood types needed for people with blood disorders who receive regular transfusions, like sickle cell. An integrated campaign between Havas agencies, the platform was creatively conceived and executed by Havas London, with PR handled by Red Havas. The cross-channel campaign represents the first work by Havas London, since being appointed as strategic and creative partner for NHS Blood and Transplant, following a competitive pitch last year. The three-year contract was awarded through the Crown Commercial Service Campaign Solutions framework upon the conclusion of a process that kicked off in February 2022. Sitting at the heart of the multi-channel campaign is a 30 second hero film led by British actor, rapper and comedian Michael Dapaah. Delivering a rally-cry for new blood donors as he walks down a busy British high-street, Michael reassures individuals, who ask ‘’Am I the giving type’’?
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