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Freddo: LOOK Outside Guide
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Families spend less time out in nature than ever. Australian children spend an average of 2.5 hours a day on screens, with 71% spending under 1 a day hour outdoors.To get families off screens and into nature, Cadbury Freddo created the Look Outside Guide. An activity book printed with UV ink that is only revealed when exposed to sunlight.It features engaging, multi-sensory activities designed to reconnect children with the environment. Crafted by a First Nations illustrator and made with recycled stock and vegetable inks, this carbon neutral book is built around nature, to get kids back into it.
Head of Print Production & Studio – Brendan Hanrahan Related |
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