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The Wayback: Windows into the past


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The Wayback VR are immersive memory films to help people with Alzheimer's remember. They work by engaging the person in a positive moment from the past and evoking their own memories in order to spark conversations with their carers and loved ones. The digital ribbons on the Underground allowed us to demonstrate just what our films do - by taking the commuter back in time for just a few seconds. a reminder that for people living with Alzheimer's sometimes the best way forward is to go wayback.
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Absolute Post; Havas London; Lorraine Kinman Costume; FLIPT.TV

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