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Web Film
MILO: Mix It Up - Hot Tub
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A new generation of MILO lovers throw caution to the wind, make their own ritual and put their own spin on the ‘perfect MILO’ by mixing it up in a new campaign via Ogilvy Sydney.
Featuring the world’s largest, hot tub of MILO (world-record pending), the new Mix It Up campaign aims to refamiliarise teens and young adults with MILO, while also introducing them to MILO PRO, a new protein product. Now live the campaign will be seen across digital platforms, social (including TikTok), and OOH. Ogilvy worked closely with Nestlé and UM to develop the audience strategy, campaign execution and campaign assets.
Client: Nestlé Related |
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