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Outdoor
Netflix: Global Neighbourhoods, Chinatown
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CONTEXT:
There are countries that have welcomed large amounts of immigrants in their territories, giving rise to a cultural mix that is reflected in the neighborhoods of their biggest cities. INSIGHT: Netflix' content varies from country to country, but it overlooks the immigrant settlements which represent different cultures from around the world in a single city. IDEA: We turned the immigrant neighborhoods into areas where anyone can access the Netflix content that is made in the countries those communities represent.
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