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Since its debut in the late 90s’, SEEK has grown to be Australia’s leading employment marketplace. But a recent rise of rival players meant the sharp-elbowed online employment space needed a good ol' shake up. With a proud history of comedic-centric campaigns, this was the perfect way to relaunch their iconic ‘SEEK and you shall find’ platform.’
TBWAMelbourne teamed up with comedy king director Tom Kuntz to craft a playful integrated campaign that imagines a world where the power of SEEK has been mistakenly harnessed to create a global movement that lets anyone attain their wildest career desires. The movement is, of course, known as ‘The Seekret.’
Credits
Other credits
TBWAMelbourne:
Stephanie Bond Business Director
Melina Flood Senior Broadcast Producer
Alana Taylor Stills Producer
Sarah Cajelot Planning Director
Logan Ayers Project Director
Eric Benitez Head of Art
Joshua Leeman Lead Designer
Pat Sofra Craft Senior Designer
Jarrod Lio Craft Designer
Gavin O'Brien Craft Designer
SEEK:
Maryanne Tsiatsias Marketing Director, Australia & New Zealand
Babi Kahveci Head of Brand & Marcomms
Philippa Jamieson Senior Marketing Manager - Brand
Brigitte D'Andrea Senior Marketing Manager - Marcomms
Carly Robinson Marketing Manager - Campaigns
Simone Gioia Senior Marketing Associate – Campaigns
Mark Thiele Head of Media & Customer Engagement
Kevin Alphonso Senior Marketing Manager – Digital Paid Media
Allison Downes Marketing Manager – Programmatic Media
Hagan Osborne Senior Marketing Associate – Media Planning & Performance
AV Production Company: Good Oil
Eriks Krumins US Production Company EP MJZ, LA
Juliet Bishop Facilitation Production Company EP Good Oil
Claire Richards Production Company Producer Good Oil
Ross Giardina DOP
Peta Einberg Casting Sydney
Bobby Bolton Casting Clockwork Casting, LA
Kirkland Moody Casting Clockwork Casting, LA
Damien Drew Production Designer
Olivia Simpson Wardrobe Designer
Stills Production Company: Louis&Co
Mat Baker Photographer
Louis Molines Executive Producer
Luke Della Santa Producer
Electric Art Retouching Retouching
Post-Production: The Editors
Stewart Reeves Offline Editor The Editors
Rita Gagliardi Post Producer The Editors, Sydney
Stu Cadzow Online/VFX
Fergus Rotherham Colourist
Sound Production: Squeak E Clean
Squeak-E-Clean
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