Cape Verde Government: One life saves four

The Government of Cape Verde, through the National Transfusion Safety Program of the Ministry of Health, has invested in expanding the blood collection and transfusion structure in the country.However, the country still needs a greater frequency in the number of donations so that it can maintain sufficient stocks to meet demand.Since there is still a lack of information about the benefits of donating blood, the Government wanted to take advantage of the World Blood Donation Day to launch an appeal to communicate the benefits for those who need transfusion.

Since each blood donation can save the lives of up to four people, this argument served as the basis for creating a campaign with a strong visual impact.

The idea represents the classic scene of an outstretched arm saving a person. However, instead of just one hand, three others also cling to the arm, symbolically representing the campaign's concept that “one donation saves up to four lives”.

The photo, produced by the renowned Studio Nuts, served as the basis for posters, a newspaper advertisement and a social media card.